What's the difference between writing and copywriting?
The term 'copywriting' tends to be applied to commercial and business writing as opposed to creative writing.
This is something that is often harder than it looks. You know what you want to say. In your mind, it’s absolutely perfect.
Eloquent, persuasive, to the point …
… and yet when you put pen to paper (or more realistically, finger to key), something entirely different emerges, something you don’t quite recognise: it’s a bit vague, not very punchy and to use the modern vernacular, a little bit without.
Everyone has experienced this brand of disappointment, and realised that they weren’t William Shakespeare reincarnated.
Written language is simply not the same as spoken language. You may be 'da bomb' down at the pub every Saturday night, or even King of the Conference Room, but the written voice is a whole different kettle of fish. Developing it takes work, practice, tonnes of reading and, most of all, time.
So whether you're an HR manager updating a new employee manual, a family-run adventure park putting together a promotional offer, an airline marketing manager creating a new brochure or a magazine editor looking for someone to pen a story, a copywriter is an invaluable resource.